Known for her ever-present smile and enthusiasm, Ericka Pino, is the weather anchor/meteorologist for Telemundo 52 in Los Angeles. She recently teamed up with FixNation to get the word out to the Spanish-speaking community about TNR and how to make a difference in the lives of homeless cats across LA.
Ericka has been working in news for over ten years. Born in Peru, Ericka moved to the United States at a young age. She graduated from Rider University with a communications degree. She then set off working for big industry names like Univision, Fox 5’s “Good Day New York” and WSVN in Miami and Telemundo 47 in New York. Today, Ericka is the evening weather anchor for Telemundo 52 in LA, one of the largest Spanish television networks in the world. In 2009 Ericka earned her meteorology degree and earned the prestigious American Meteorology Society seal of approval. Her personality, versatility and knowledge have gained her respect and a huge following. Ericka’s Photo galleries and Internet segments such as “Ericka Te lo Cuenta” are amongst the most trafficked in the Telemundo website.
Ericka joined forces with FixNation because of her love of cats and strong desire to help the community at large. Sharing a common vision of “No More Homeless Cats in LA”, Ericka is using her vivacious personality and tapping in to her wide fan base to help drive home the importance of spay/neuter and to explain what Trap-Neuter-Return is all about.
“Many people in the Spanish-speaking community have a great love of animals and want to help the cats within their community, but simply don’t know about TNR or what resources are available to help them locally” says Ericka. “By letting people know about FixNation and the free spay/neuter services they offer, I can help show people how easy it is to make a positive difference in the world around them.”
Ericka visited FixNation with her camera crew and showcased the coverage and story on her heavily trafficked Telemundo website. She also invited FixNation’s Spanish-speaking team members to join her on air, with tame kitten in tow, to talk to her audience about free-roaming cats and the benefits of TNR.
“We couldn’t be more pleased that Ericka is helping us reach the Spanish-speaking community,” says Kim Senn, VP of Operations at FixNation. “Ericka is an extremely popular, influential woman with fans who follow her everywhere she goes. We are thrilled to have her help in reaching out to the Hispanic community on the importance of Trap-Neuter-Return for our community cats.”
More exciting plans are in store in throughout 2010 for Ericka and FixNation to team up on educational outreach projects for the Spanish-speaking community. Together, through education and increased awareness, they plan to turn the tide on the plight of homeless cats and to reduce the pet overpopulation in Los Angeles, helping both people and animals alike lead better lives.
To get to know Ericka Pino, go to:
http://www.Telemundo52.com/erickapino
To view her gallery of FixNation, go to:
http://www.telemundo52.com/noticias/5868721/detail.html
